Microsoft plays long game with Zune

Microsoft are not looking at payback from the Zune project until 3 to 5
years down the line, said Robbie Bach, president of Microsoft's
entertainment and devices division, today at Microsoft's annual analyst
meeting. 2011 will be a very different place to where we are now, so it will
be interesting to see Microsoft's strategy for the next 5 years, and how
Zune and Windows strategy compares over the coming years.